IMPATTO Fiat campaign: Touching Hearts

There are many different ways of straining an emotional chord in the minds of the audiences. Impatto Fiat campaign archived its objective cleverly by insinuating that the new product as more American than American products and similar in many ways to the youth icon of the country. The time was 2011 and Fiat, the Italian automobile company was trying to make a strong comeback in the country. It was away from North American markets for 25 long years and wanted to make no mistake this time around. It chose to hire services of a marketing agency called Impatto. It was asked by Fiat to bring out the positive features of Fiat 500 to encourage people to buy it.


500 projected as true American car

After a lot of brainstorming, Impatto thought it was appropriate to highlight similarities between Fiat 500 and the biggest youth icon of America, Elvis Presley. After telling the audience that Fiat 500 was a product best suited to American lifestyle (the car is shown being driven to a drive in movie theater), Jailbreak Rock, a very popular 1957 song sung by Elvis Presley is played in the commercial. A voice in the background tells the people that Fiat 500 is the car of the future and it gives more to the owners than they expect from it. The tagline used for Fiat 500 in this TV commercial was ‘simply more’. This Impatto Fiat campaign achieved all its objectives. It created a positive image for the car and compelled American people to see and touch this car.


Fiat 500 became a huge success in America, largely because of the promotion carried out by Impatto. Fiat forged a relationship with this marketing agency which is continuing till date. Impatto has done many more electronic media and print media ad campaigns for Fait since then.


A new invention has come up in processing dry food for dogs, the dry pellets are cooked in 75 degrees without steam or high temperatures thereby retaining complete nutrients and producing a more natural product. Advantages of using this technique are that it can strengthen immune system, reduction in stool odor, fresh breathe and nourished skin. In this cold pressed method, you will not find any chemical additives or colors added and no gluten. One more important reason to go for Fromm dog food is that the nutrients in the pellets are released slowly and evenly which helps in complete assimilation of nutrients. Foods such as fresh meat that are directly given for consumption are called raw dog food. If you leave your dog free outside, he will most likely pick a raw food by chasing any small animal. Most of the country dogs will pick their foods by attacking them.


You can also buy raw dog food like meat, bones, fruits, milk, eggs and vegetables from the stores. In a research, dogs that ate Fromm dog food review seemed to be more energetic and dogs that had chronic digestive problem were able to digest the raw food better. However there is one disadvantage of going for these foods is the fear of contamination of microorganisms in the raw food. Dogs love to have treats as we humans like to be treated with a platter of sweets and snacks. It is good to provide your pet with dog treats unless you have a restriction on them, because these food will add empty calories on your pet leading to obesity and other abdominal issues. Giving them Fromm dog food treats, it increases the bond between you and your pet. Always discuss the quantity with your veterinary doctor before starting. Quantity of food also depends on the breed and their likes. It is recommended to feed those raw vegetables and fruits as treats as they have some nutritional value compared to others.

All you need to know About Your Elves

As the Christmas season arrives the most important part of tradition has been followed by the elfves and no one else, however, when it comes to children the most important thing that they look for during the festive season is none other than Elf.

Well, the idea of considering the elf for your child also requires you to know more and more about them and if you are really interested in knowing about elf below we have provided for a snapshot of these creatures in order to make you aware of them.

What Do Elf Love?

Well, the major reason elf are coming to your home during the Christmas reason is to make your children excited and have fun, therefore they do what your child does for instance if your child is into reading books elf would do that, if your child is into playing games elf would do that and much more.

Elf and the Social Media

Do not think that elf has no association with the social media, in fact they are as active as humans are and may give a great idea of getting into different social accounts like twitter, Facebook and what not, moreover, they actively be a part of your social media accounts too to create a relation of lasting tradition.

Elf and their Names

Well when it comes to elf names you may find countless names, each elf may also have numerous names associated with their fathers as well as their mothers. Elf names have been becoming popular not only to the extent of Christmas tradition but also in games people are considering elf names like anything.

The relationship between elf and your child may be a great one which is snapshot only on the festive of Christmas but is remembered throughout the year for sure.


Testogen Review: It is certainly not a Scam

Testosterone is a a male hormone as important for bodybuilding as it is for virility. It helps in building of lean mass muscles. It also helps in increasing the stamina and energy levels of the individual. Testosterone is produced naturally in the bodies of men naturally. However, its levels gradually decrease as a man ages. This is when he notices a drop in his performance not only in the bedroom but also at the gym. Testogen is a supplement that helps in boosting the production of this all important male hormone. If you go through a Testogen review, you would find that it enjoys a very high positive rating from its users.


Regular consumption of Testogen helps a man to overcome the problem of reducing levels of testosterone. Many men remain skeptical about the efficacy of Testosgen. This is because they do not know the scientific reason behind its working. You must read a Testogen review to learn about the main ingredient of this amazing supplement and what it does once the supplement is consumed. All the ingredients inside Testogen are natural and renowned for their ability to boost virility of a man. But it is D-Aspartic acid that plays the most crucial role in increasing the levels of testosterone inside the body.


D-Aspartic acid is an amino acid and it is thus easily absorbed by human body. Once inside, it compels the body to produce luteinizing hormones (LH). It is these LH that are believed to be the precursors of male hormone testosterone. They actually trigger the production of testosterone.


There are many different brands of testosterone boosting supplements available in the market. Sales figures and popularity of Testogen tells the whole story. It is one of the most efficacious male hormone supplements that shows desired results in a matter of days.

Sequoia Capital India Pumps Money into Genesis Colors

It is not very common to see a venture capital firm deciding to invest in a company before it comes with an IPO. Well, this is what has happened in the case of Genesis Colors, a luxury fashion brand owned by Sanjay Kapoor and Puneet Nanda. Nanda is the son of renowned fashion designer Satya Paul. Genesis Colors, in a bid to expand, decided to launch IPO. They also needed this IPO to raise funds to get rid of some of the investors in the company. Genesis Colors filed for IPO with SEBI and got the nod from the regulator in February. Now reports are coming in that Click has pumped in $3 million before the IPO is launched.


Genesis Colors sells garments of many international brnads

Genesis Colors says that it is going to use this money to fulfill its working capital requirement. This luxury fashion brand came into existence 20 years ago in 1998. In fact, the name of the company is Luxury Fashion and it happens to be a subsidiary of Genesis Colors. In addition to selling clothing items made in India, it also sells international labels like Armani, Jimmy Choo, Bottega Veneta, and Paul Smith. The company also sells garments made through JV’s with Italian, German, and British brands. All the apparels are sold through 98 exclusive stores of Genesis Colors that are spread all over India.


It is the plan of the company to raise funds to the tune of Rs. 600 crores with the help of this IPO. If one goes through the draft IPO of Genesis Colors, he finds that Sequoia Capital India is the biggest stakeholder in the company with 20% stake. There are two other venture capital firms namely Henderson Private Equity and Mayfield that own stake of 13% and 8.5% respectively.

Goemerchant’s small business credit card processing

How Goemerchant’s Small Business Credit Card Processing Proves Being the Best Decision?

These days the trend of the credit card usage has become something very common and this has allowed people to protect themselves from numerous such hassles that may take place when one carries physical money with them. This trend of plastic money has been followed under a mechanism which is owned by the credit card processing merchant and when it comes to looking for one, the Goemerchant’s small business credit card processing may prove being an ideal solution. Here we have provided for all those factors which are associated with the Goemerchant’s small business credit card processing and provides for a solution to all the problems out there.

Charging of Discount Rate

It is pretty common for a merchant to charge you a discount rate upon the payment since they have to earn as well and nobody provides for the services free of cost. So, when it comes to getting in touch with this concept of credit card processing the Goemerchant’s credit card processing gives you an acceptable rate which won’t give you a huge impact on your pocket.

Variation of Terminal Type

Being a very commonly selected credit card processing service provider this platform gives a lot of ease when it comes to the selection of the terminal for the payment purpose. They provide three distinct kinds of terminals which include the traditional ones as well as the wireless one so that you may choose the kind of terminal you want without any hassle.

Appropriate Contract with Open Payment Procedures

The best thing about Goemerchant’s small business credit card processing is the clarity of the contract as well as the clarity of payments. Every single payment has been provided for clearly and there is nothing hidden from the clients so everything is clear upon signing the contract unlike other service providers who charge a lot.


Serp Checker-Better Production

Have you ever searched for something online and wondered why the order came up like it did. Well this is all about ranking. With a serp checker you are able to see where you stand next to others. This can mean a lot for your business. Now I know you are saying that you do not need to know. However, you really do need to know how long it is taking people to find you.


Yes you can do this work yourself, however, do you have to time to search every keyword? This means you have to use every search engine and check each keyword to see where you are at. Many times you will be in many different spots. This boils down to being so much work.


Check Your Serp


So by using these tools you can check your serp very quickly. Many times you can set it up to constantly check and recheck with many keywords. You may also find tools that will suggest keywords based on how many are searching. This means a lot when it comes to more traffic and more business.


You can also check other people and see where they rank as well. This can also mean more money because you will know if they are ahead or behind you. If they are ahead then you know you need to change something so that you can jump in the lead. Many people say that it is a waste of time. However, when you are number one and getting most of the traffic then this will not be the case.


So get out and find all the tools that you will need to make your business more successful. If you do not do it then who will? Take charge and make sure that you are gathering all the information that you need to know where you are ranking.

Wushu Singapore Hidden Benefits

Wushu is a very popular sport and a martial art that originated in China in 1940.  People in Singapore are going crazy for this sport that they find very useful for raising their fitness levels. Wushu Singapore is a sport that involves physical activities of kicking and boxing helps in building physical strength and it also increases the stamina of the individual. It is one physical activity that does not require taking costly membership at a gym. It also does not require buying costly equipment or gear. These are the reasons why people in Singapore are literally falling in love with this wonderful sport.


Shaping and building of leg muscles

There are many basic moves of Wushu that help in toning and building muscles of legs. This is a benefit of Wushu that is loved by girls desirous of shaping their legs. Ma Bu is the horse stance whereas Gong Bu is the Bow stance. Practicing these two stances appears to be tough but becomes easy with passage of time. Both these stances help in toning the muscles of legs. In advance stages of learning, individuals are also made to hold weapons while making Wushu poses. This is akin to holding weights and greatly helps in increasing the resistance of your muscles.


Wushu increases flexibility of body

Sedentary lifestyle of people in Singapore is the reason why a large number of men and women are reporting backaches and other kinds of pains in their bodies. Wushu Singapore easily takes care of these bodily aches as it gives a decent workout to legs and hands with the practice of boxing and kicking moves. These moves are an integral part of Wushu learning and they greatly help in improving the flexibility of the whole body of the practitioner.


Last but not the least, playing Wushu improves the reflexes and the mental acumen of the individuals.

Best Canadian Web Hosting

Mistakes to Avoid When Looking for the Best Canadian Web Hosting

Looking for different web hosting service providers is something which is needed every now and then, therefore when it comes to choosing the best Canadian web hosting service there are a few things which you must do and a few things which must be avoided.

There are many people out there who tend to make numerous such mistakes which may become a terrible hassle sooner or later for them, their money and the website both go down the drain leaving them in the state of helplessness. So, always make sure that the below given mistakes are being avoided when it comes to choosing the best Canadian web hosting service for your webpage.

Do Not Expect Out of the Way

Many people pay a very little amount of money to the plans offered by the web hosting service providers and expect too much from them. Well, even people opt for the free of cost services and then claim that no relevant support and features have been provided to them. It is a universal truth that you always get what you are actually paying for, so if you are in the need of some outstanding services from your service provider you need to be very careful in selecting the service provider and need to pay accordingly as well.

Lack of Security

By signing up without going through the terms and conditions people tend to lose their way towards holding the best available website. This is the major concern observed because most of the monetary transactions are also carried on a website, so always make sure that you go through the terms and conditions of the plan before signing up and go through their security matters.

Lack of Assessment

Many people end up signing up for the service provider without going through the reviews left by the customers. Make sure you go through them because this will somehow give you an idea of what you are actually going to sign up for.

Personalised Art

Positive Impacts of Personalised Art

Artistic mind always pays off some or the other way because it is the creativity which always pays off and makes everything glow like stars. Many people prefer purchasing stuff for the decoration of their homes from different art stores whereas many such people also do exist who prefer going for personalised art when it comes to decorating their houses.

There are many different reasons people consider the idea of decorating their houses with personalised art and the impacts of such a thought are always much positive. Personalization represents the outcome of what a person has in their minds and at the same time it provides for a lot of ease when it comes to the making of house look beautiful.

Representation of Your Taste

The taste possessed by the people in the context of personalised art refers to the presence of a glow on the walls and corners of the houses. When one decorates his or her house with a piece of art which is associated with their personality the entire house reflects the taste of that person and his choice. Even the guests who come over to your house may have an idea of your taste and the creativity you have scattered throughout your living place may prove being attractive.

Enhancement of Colorful Outlook

The outlook that is being pictured in the personalised art of your house may prove being a great enhancement to the overall look of your house. If you are making those people who love colors and prefer a colorful outlook of the house anyone who comes over may have a soothing impact on their minds. Even when you enter the house after a tough day you may experience a lot of peace because colors have a vibrant impact on the minds of people.

All these factors make personalised art a perfect choice of all times because it gives a spark to the house as well as to the minds of the people out there.